Who's utilizing the power of the Internet these days? In data available through Pew Research, the latest numbers* reveal that 73% of American adults are online. The heaviest users are aged 18-29 (90 percent of this group are Internet users) with those in the 30-49 age bracket trailing by a scant five percentage points. Even 50-64-year-olds, however, are a key part of the Internet demographic. 70 percent of this baby boomer group is Web savvy!
So, if you've been wondering where your audience is, look online! That's where you'll find your customers in every increasing numbers!
*updated July 22, 2008
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